The Search for Authenticity
A World Wide Survey conducted by George and Sedena Cappannelli,
for The Information and Training Company

The Search for Authenticity is an extension of the Cappannelli’s 20 years of coaching and consulting, interacting with a number of world leaders: Desmond Tutu, Nelson Mandela, Lech Walesa, Mother Teresa, Golda Meir, The Dalai Lama, Presidential Candidates Jerry Brown, the Clinton-Gore team, the Kerry-Edwards team. Their client history also includes leading organizations: Disney, PepsiCo, NASA, Boeing, Los Angeles Times, NOAA, Sun MicroSystems, and Oracle, to name a few, as well as with the people who lead them. Added to this list are the thousands of people in the general public who take part in their seminars and programs.

The Authenticity Survey target population is from large multi-nationals to start-ups, private sector companies to government agencies, non-profits, and individuals of all ages. From the survey, George and Sedena Cappannelli identified twelve characteristics that organizations must pay attention to if they want long-term profitability and success, and twelve qualities that individuals can develop for greater meaning and purpose in their lives.

Following each category are examples that individuals and organizations identified to demonstrate the qualities and characteristics they believe demonstrate authenticity.

Twelve Qualities That Contribute To Greater Authenticity In Organizations

• Awareness of Social Responsibility

• Understanding Long Term Needs Of Customers, Employees and Financial Stakeholders

• Trust Within The Organization, Between Its Leaders and Employees and Its Customers

• Honesty At All Levels Within The Organization and With The Public At Large

• Employee Satisfaction and Retention

• Nurturing of Ideas, New Practices, New Products & Services

• Training and Investment In Employees

• Innovation In Products, Services, Strategies and Technology

• Commitment To Excellence In Quality and Customer Service

• Investment In The Future

• Teamwork Development

• Yield On Investment In People, Resources and Products and Service

Respondents’ Examples Of Organizations That Demonstrate the Characteristics of Authenticity

Please note that the Cappannelli’s do not suggest that these organizations demonstrate all of the characteristics listed above. They do, however, believe these organizations serve as examples of how these characteristics contribute to greater meaning and purpose in our world.

Twelve Qualities That Contribute To Greater Authenticity In Individuals

• Awareness

• Understanding

• Truth

• Honesty

• Excellence

• Neutrality

• Trust

• Intuition

• Caring and Courage

• Integrity

• Tolerance

• Yielding
  

Respondents’ Examples Of Individuals that Demonstrate the Qualities of Authenticity

These individuals were identified by survey respondents from a list of categories ranging from the arts to technology. Please note that the Cappannelli’s do not suggest that these individuals demonstrate all of the qualities listed above. They do, however, believe these individuals serve as examples of how these qualities contribute to greater meaning and purpose in our world.

Your Contributions Please

If there are people or organizations you believe demonstrate Authenticity, please submit their names to us by clicking on this email link. Also if you have short stories about people or organizations who you believe demonstrate Authenticity and you would like to submit them or have a member of our staff interview you personally, please let us know.