Latest Press Release

Media Advisory

For Immediate Release
November 16th, 2004

Find Greater Meaning & Purpose In Challenging Times
Internationally Known Consultants Provide Simple, Powerful Strategies

WHAT: Authenticity, Simple Strategies For Greater Meaning and Purpose

Authenticity provides simple and powerful strategies that can assist people to find greater meaning and purpose and value at work and at home. It's about learning how to love fully and joyfully, balance our emotions and communicate constructively with ourselves and others. It's also about learning how to build consensus, practice collaboration, develop teamwork, craft truly aligned visions, identify and live by fundamental values, and create practical strategies for our lives and our careers.

Each easy to read chapter includes insights and practical recommendations, a number of inspirational stories and quotes, a daily reflection that helps readers integrate new learning and skills into their lives.

Specifically, readers will learn how to:

• Re-energize and empower their careers and their personal lives
• Set clear and achievable business and personal goals
• Deal with some limiting beliefs and behaviors that prevent success
• Establish a deeper, truer connection with “self.”
• Live lives of greater value, meaning and purpose


Our world is in jeopardy - politically, economically, environmentally, and spiritually. As a nation we are also struggling. In fact, where ever one turns there are signs of a crisis of confidence - in our leaders, our institutions and in the fundamental values that used to define who we were as a people. As if this were not already enough, we face unprecedented risk brought about by developments in science and technology, developments that present us with remarkable new opportunities and also challenges and choices that have staggering implications and consequences. This book has been written to address these and other "thorny questions".

WHO: George and Sedena Cappannelli are a genuine Renaissance couple. As established authors, business consultants, political advisors, executive/personal coaches and artists, the Cappannellis combine creativity and innovation with organizational and cultural change and self-development expertise to help individuals and organizations meet and master the challenges of these very complicated times. With over 25 years of experience with organizations around the globe, the Cappannellis have helped redefine vision, develop new strategies, build strong teams and increase profitability and performance for organizations including Boeing, NASA, Sun Microsystems, The Walt Disney Co., The LA Times, PepsiCo, TRW, The U.S. Navy, Pacific Bell, Sun MicroSystems and many others. They have also worked with world leaders like Golda Meir, Desmond Tutu, Lech Walesa, Mother Teresa, The Dalai Lama, U.S. Senate and Presidential Candidates, Hollywood personalities, well-known artists, famous coaches and athletes and, thousands of people from the public who attend our talks and programs.

Media Contacts


Raleigh Pinskey
Raleigh Communications